110425     Marketing Strategy Simulation for Minicomputers  Version:
December 1979
 
Submitted by: James A. Pope, Old Dominion University, Norfolk, VA
 
Operating System: Independent  Source Language: BASIC-PLUS  Memory
Required: 16K  Keywords: Simulations
 
Abstract: These programs provide a competitive marketing situation
for up to five teams (companies) per industry. Each
company makes product, pricing, advertising,
distribution, production, and marketing research
decisions for three types of automobile. The programs
load parameters, receive decisions, update history,
determine market shares, and generate financial
statements and instructor summaries. The simulation may
be run for twenty consecutive quarters.
 
Notes: Minor modifications may be needed in data file
protection schemes.
 
Assoc. Documentation: Boone & Hackleman, "Marketing Strategy:  A
Marketing
Decision Game", Columbus, Ohio:  Charles E. Merrill, 1975.
Instructors Manual to accompany same.
 
Media (Service Charge Code): Write-Up and Listing (DB), 600' Magnetic
Tape (MA)  Format: DOS-11
 
 
